Adult Swim is squeezing all the vinegar-y juice it can from Pickle Rick—the version of Rick and Morty‘s mad scientist character that made his big green debut in Season 3 of the hit animated series.
After debuting a Pickle Rick-themed Pringles flavor last year, which kicked off a yearlong partnership with the chip brand that included a Super Bowl spot, Rick and Morty is now expanding its pickle-flavored footprint into the beverage category. It’s the first brand partnership for Miracle Seltzer, a craft seltzer that launched in September 2019 at a surf shop in Manhattan.
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