Reuters TV wants to deliver the news to people who live in a post-broadcast world.
With the release of four new promotional spots, the publisher is trying to reach its core audience of smart, young professionals who want to stay informed. The ads won’t air on traditional television, because, Reuters said, that’s not where the audience is.
“The old models of cable television don’t suit their needs anymore,” said Isaac Showman, managing director of Reuters TV. “They’re not watching TV, so why would we advertise there?”
Reuters TV, a news broadcast app available for Apple or Android users, offers a variety of methods to stay up-to-date on current, global events.