Reuters TV, the on-demand, customizable news video delivery service and app, will air sequential ads created by Reuters’ custom content studio in news packages.
The campaign was created by Reuters Plus for Synchrony Financial. Four 20-second ads will tell the story of people taking steps to achieve personal or professional goals throughout a Reuters TV viewer’s customized experience.
“We wanted more time to tell these individual stories but didn’t expect our viewers to sit through a two-minute piece of branded content,” said Daniel Mandell, the chief revenue officer for Reuters Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in