The Return of ‘Stephen Colbert’ and Jon Stewart Gives Late Show a Ratings Boost

Going live post-RNC pays off for CBS

CBS had hoped that its decision to broadcast The Late Show with Stephen Colbert live during both political convention weeks would give the show the boost in ratings and buzz that it's been seeking for months. Last night, the return of two longtime Comedy Central pals—his Colbert Report alter ego and Jon Stewart—helped the program do just that.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.