NewFronts

'Retooled' Crackle Plus Returns to NewFronts With New Owner and 'Viewer First' Focus

It broadens slate and shakes up ad formats

Five years ago, the free, ad-supported streaming service Crackle tried to make a splash by moving out of the NewFronts and becoming the first streamer to hold an upfront presentation instead. As then-general manager Eric Berger explained to Adweek at the time, “We want to send the message that we are a premium streaming TV network.”

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