Advertisers will flock to New York’s Crosby Hotel on Monday for Trusted Media Brand Inc.’s second-annual NewFronts presentation. If last year’s was any indication, attendees should bring their appetites.
During its first NewFronts, TMBI spoke about its transformation from a venerable print publisher of lifestyle content, anchored by Reader’s Digest, into a digital-focused content company. Roughly 12 months later, the move seems to be paying dividends.
“Our digital business has grown tremendously since last year’s NewFronts presentation,” CEO Bonnie Kintzer told Adweek.