After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them.
What's Up Moms bills itself as the No. 1 moms network on YouTube, where its how-to and comedy videos are viewed more than 19 million times per month. The channel partnered with the branded-content division Viacom Velocity to create three videos that will air on Viacom networks and on both company's digital platforms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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