Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

Touted as hybrid of Pandora, Spotify

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Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels and Casinos for the launch.

"Streaming services thus far have had a difficult time introducing native advertising into its platform," Jared Heiman, head of Global Advertising Partnerships for Rdio, told Adweek. "Nobody is offering all three components in one ad package."

Rdio's Promoted Music Experiences consist of a branded station, profile and home story (Rdio's personalized feed of music recommendations).

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