Rakuten’s Asian Media Streamer Viki Sees Registered Users Increase to 53 Million

Appetite grows as Asian culture becomes a global phenomenon

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Go to Viki and you’ll find a plethora of TV shows in languages such as Korean, Chinese, Japanese and Thai. But before assuming you’ve crawled through an internet portal to a cross-continental television experience, stick around for the ads. You’ll find blue-chip American brands like Lexus and McDonald’s advertising their wares in English.

That’s because San Mateo, Calif.-based Viki’s audience is global. Half come from the Americas, with other primary markets in the European Union, Southeast Asian and India, according to a spokesperson for Rakuten Viki, a division of the Tokyo-based internet giant that acquired Viki in 2013.




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