Radio One Inches Closer to Guaranteeing Radio Schedules

Radio One took one step closer to guaranteeing radio schedules, informing Houston clients in a letter Thursday (Aug. 20) that it will institute a scheduling and verification system based on portable people meter ratings in the market. Called Accountability One, the software will allow advertisers to monitor delivery of their schedules on a weekly basis and compare the scheduled cost per point with the negotiated cost per point by broad dayparts.

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