Radio One took one step closer to guaranteeing radio schedules, informing Houston clients in a letter Thursday (Aug. 20) that it will institute a scheduling and verification system based on portable people meter ratings in the market. Called Accountability One, the software will allow advertisers to monitor delivery of their schedules on a weekly basis and compare the scheduled cost per point with the negotiated cost per point by broad dayparts.
With Arbitron rolling out the PPM to an additional 12 markets by the end of the year for a total of 14, several radio groups, such as CBS Radio and Emmis Communications, have committed to posting, a practice formerly shunned by the industry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in