RAB: Urban and Hispanic Radio Deliver Exclusive, Engaged Audiences

Two years ago, Radio One regional VP Doug Abernathy watched in horror as his once top-rated Houston stations plummeted after the market converted from diary to portable people meter measurement in June 2007. Today, he’s smiling. His stations, Urban Adult Contemporary KMJQ-FM and Urban KBXX-FM, hae since become textbook cases of how to adjust programming to adapt to a new ratings technology.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in