QVC Has Quietly Become Successful With Streaming Audiences, and Nearly Half Its Revenue Is From Ecommerce

It's just as popular online as it is as a TV network

Quality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers.

The independently owned cable network launched in 1986 for a specific kind of audience.

“We’ve never really overly targeted a demographic, but our demographic is a by-product of what the company is,” said Doug Rose, svp of brand experience at QVC. “The people who come to shop with us think shopping should be a fun, pleasurable experience—not an errand or chore.”

The QVC audience skews female, with 90 percent of the company’s revenue coming from women, and trends toward affluent Gen Xers and baby boomers who want to stay up to date with what’s going on in the world through their retail experience.



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