Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.
A little over a month since the mobile-only short-form streamer Quibi debuted, it’s pushing out a decidedly non-mobile feature: a capability that allows viewers to cast programming onto connected TVs.
The function, which will be available on iOS devices beginning this week, comes amid a rough start for the streaming service, which is seeing far fewer downloads and less overall usage than anticipated. In an interview with the New York Times, Quibi co-founder Jeffrey Katzenberg said that rolling out the platform during the Covid-19 pandemic was “regrettable.”