Quibi’s Founder Blames Covid-19 for Platform's Rocky Debut

Debuting during a pandemic was 'regrettable,' says Jeffrey Katzenberg

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

A little over a month since the mobile-only short-form streamer Quibi debuted, it’s pushing out a decidedly non-mobile feature: a capability that allows viewers to cast programming onto connected TVs.

The function, which will be available on iOS devices beginning this week, comes amid a rough start for the streaming service, which is seeing far fewer downloads and less overall usage than anticipated. In an interview with the New York Times, Quibi co-founder Jeffrey Katzenberg said that rolling out the platform during the Covid-19 pandemic was “regrettable.”




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