Mediaweek

Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom

As streamer's struggles continue, experts suggest how it could turn itself around

As Quibi prepares to speak with advertisers about commitments in its second year, experts say the streamer has an uphill battle ahead. Getty Images

By Kelsey Sutton

September 25, 2020

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Key Insights:

While Quibi is still collecting downloads, its growth rate hasn’t met the company’s own projections.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Mediaweek

Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom

As streamer's struggles continue, experts suggest how it could turn itself around

Kelsey Sutton

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Kelsey Sutton