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Key Insights:
- While Quibi is still collecting downloads, its growth rate hasn’t met the company’s own projections.
- Under-deliveries for advertisers and an ad sales climate centered on flexibility are both likely to affect next year’s advertising discussions.
Over the summer, Quibi contacted a production company with a very specific request: Pitch us an interactive game show.
The ask, according to a person familiar with the show idea but not authorized to speak publicly about it, wasn’t exactly simple.

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