Mediaweek Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom As streamer's struggles continue, experts suggest how it could turn itself around As Quibi prepares to speak with advertisers about commitments in its second year, experts say the streamer has an uphill battle ahead. Getty Images By Kelsey SuttonSeptember 25, 2020 Key Insights: While Quibi is still collecting downloads, its growth rate hasn’t met the company’s own projections. Under-deliveries for advertisers and an ad sales climate centered on flexibility are both likely to affect next year’s advertising discussions. Kelsey Sutton @kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. Recommended articles
