Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom

As streamer's struggles continue, experts suggest how it could turn itself around

logo of quibi on a cellphone
As Quibi prepares to speak with advertisers about commitments in its second year, experts say the streamer has an uphill battle ahead. Getty Images
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.