Question What You Think You Know With Baratunde Thurston

From his book How to Be Black to his new PBS adventure series, he's expanding what we know about the world

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Age: 44
Claim to fame: Baratunde Thurston is an Emmy-nominated host, author and cultural activist. His six-part adventure-filled primetime series, America Outdoors, premiered July 5 on PBS.
Base: Los Angeles
Twitter: @baratunde


What is the first form of media or information you consume in the morning?
I used to go to Twitter first. Now, I check the app that goes along with my Oura ring to see how my last night’s sleep was. I’m starting to notice a difference in how I feel during the day based on my sleep the night before, which is based on my activity during the previous day.

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This story first appeared in the July 11, 2022, issue of Adweek magazine. Click here to subscribe.