Programming & Performance

Q&A: Globo's CEO on How the Latin American Media Giant Is Competing With Netflix

Plus, the challenges of the Brazilian ad market and international growth

Caio Castro stars in Globo TV's 6 p.m. telenovela Novo Mundo which is averaging 33 million viewers a night.
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By Chris Ariens

September 6, 2017

Carlos Schroder was as surprised as anyone when, five years ago, his billionaire boss, Roberto Marinho, a scion of the family that’s the majority owner of Grupo Globo, tasked him with running the crown jewel of the company—Globo Network.

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Chris Ariens

Chris Ariens is Adweek's executive editor.

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