Q&A: Bill Simmons’ The Ringer Thrives by Ignoring Facebook and Betting Big on Podcasts

As the outlet celebrates its third anniversary, its founder looks back—and ahead

'I always want the company to be like an octopus. I want us to have eight arms,' says Simmons. The Ringer

While several upstart digital media companies have been struggling, Bill Simmons has found a groove with The Ringer, his pop culture and sports outlet, which is celebrating its third anniversary this month.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.