Publishers View Apple News+ as an Experiment, Not a Solution to the Industry's Woes

Those participating see the service as a way to expand audience, drive new subscribers

So far, media buyers and industry insiders don’t seem overly enthused by Apple’s video streaming prospects with Apple TV+. But publishers participating in the other big offering Apple rolled out on Monday, Apple News+, said they see the service as a way to help expand their audience and drive new subscribers.