Promo Value of Radio Music: 2.4 Billion

One day after the contentious Performance Rights Act sailed through the House Subcommittee on Courts, the Internet and Intellectual Property, National Association of Broadcasters president and CEO David Rehr pegged the promotional value of music broadcast on terrestrial radio at $2.4 billion annually. In a keynote appearance at the Conclave Learning Conference in Minneapolis Friday (June 27), Rehr cited a new study by an economic research expert as the latest round in radio’s gunfight with the music industry over proposed legislation that would require terrestrial broadcasters to pay royalties to labels and recording artists when they air their music.

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