Programmatic

Connected TV Advertising Showed Signs of Rebounding as Early as April

Programmatic transactions on CTV rose 40% between April and May

two people staring at a tv screen with money on it
Programmatic ad dollars are mostly flocking to kids and family fare, movies and gaming apps.Courtesy Getty Images
By Andrew Blustein

June 2, 2020

Advertising rebounded in April—at least on connected televisions—as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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