Connected TV Advertising Showed Signs of Rebounding as Early as April

Programmatic transactions on CTV rose 40% between April and May

two people staring at a tv screen with money on it
Programmatic ad dollars are mostly flocking to kids and family fare, movies and gaming apps. Getty Images

Key insight:

Advertising rebounded in April—at least on connected televisions—as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.