Connected TV Advertising Showed Signs of Rebounding as Early as April
Programmatic transactions on CTV rose 40% between April and May
Programmatic ad dollars are mostly flocking to kids and family fare, movies and gaming apps.
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Key insight:
Advertising rebounded in April—at least on connected televisions—as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine.
