Procter & Gamble Says Goodbye to the People's Choice Awards

Consumer goods corporation sells its awards show franchise to E! Entertainment Television


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Created in 1975 by Bob Stivers, the People’s Choice Awards were acquired in 1982 by Procter & Gamble Co. This week, there was another passing of the populist awards show torch. For somewhere around $10 million, P&G has sold the franchise to NBCUniversal’s E! Entertainment Television.

In a circulated statement, NBCUniversal chairwoman Bonnie Hammer said she believes E! and its large group of associated international channels can push the CBS-TV program to “a whole new level.”

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