PricewaterhouseCoopers Brand Takes a Massive Hit

Accounting powerhouse apologizes for Best Picture mix-up

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In the immediate aftermath of the Oscars incident hashtagged #envelopegate and #oscarsfail, attention quickly focused on the pair of PricewaterhouseCoopers representatives who had traveled to the Dolby Theatre earlier in the day toting separate full sets of winners’ envelopes.

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Martha L. Ruiz and Brian Cullinan, pictured above with NBC Los Angeles reporter Robert Kovacik in a photo taken at PwC’s downtown L.A. office Feb. 24, journeyed per usual separately to the site of the Oscars and were posted at opposite sides of the stage once the broadcast began.

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