PopSugar’s New Projects Aim to Empower Its Audience and Help Them Change the World

The brand generates 325 million monthly video views

PopSugar creates video series that resonates with women's passions for food, style, entertainment, fitness, and more. SheLift

During its NewFront presentation today, PopSugar focused on the insights and personalities that have helped the website grow over the past 10 years. Those insights point in one direction—toward inspiring its audience and addressing the everyday issues its fans face.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.