'Playboy' Cuts Rate Base 38%

NEW YORK Big cuts are in store at Hugh Hefner’s Playboy, which is slashing its rate base a whopping 38 percent as the iconic men’s magazine battles advertising and circulation declines, Mediaweek has learned.
 
Starting with the January 2010 issue, Playboy’s rate base will drop to 1.5 million from 2.6

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