What will entertainment and marketing look like in 2020? That question—and how it will impact platforms, creativity and the agency model—was the focus of Adweek’s Aug. 22 Executive Lab event at the Andaz Hotel in Los Angeles.
Sponsor and co-host NCC Media had svp of marketing and business development Andrew Capone lead a panel with executives from FX Networks, RYOT and media shop Hearts and Sciences that touched on current entertainment properties, experiments with virtual reality, political advertising, the current agency model and more.
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