General

Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Insights from MediaLink's NewFronts kickoff breakfast panel

Several publishers will be making presentations at this year's NewFrontsIAB
Headshot of Diana Pearl
By Diana Pearl

April 29, 2019

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer.

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Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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