Publishing

Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users

New study touted the company's bond with women, particularly millennials

41% of women in the U.S. use Pinterest, versus just 16% of men.Pinterest
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By David Cohen

May 3, 2019

Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional connections with its users.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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