Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users

New study touted the company's bond with women, particularly millennials

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Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional connections with its users.

According to the Brand Intimacy 2019 Study from brand relationships agency MBLM, Pinterest topped the list of applications and social platforms, moving up from the No. 3 spot in 2018.

This year’s top 10 was rounded out by Spotify, Pandora, Instagram, Apple Music (No. 1 in 2018), Facebook, Snapchat, Uber, Airbnb and Venmo.


MBLM teamed up with Praxis Research Partners on a survey of 6,200 people aged 18 through 64 in the U.S.,



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