Peter Lazarus Promoted to NBC Sports Ad Sales Chief

He takes over for Dan Lovinger, who moved to an Olympics-centric role in January

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NBC Sports has a new ad sales chief: Peter Lazarus is returning to the division as evp of sports, taking on responsibility for its entire portfolio, including PGA Tour, Sunday Night Football, Premier League and USFL.

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Lazarus takes over the role from Dan Lovinger, who in January was promoted to president, NBC advertising sales and partnerships, a new role focused solely on monetizing all of NBCUniversal’s Olympic and Paralympic interests. Lovinger will head up ad sales for all of NBCU’s Olympics Games through 2032, as well as managing NBCU’s partnership with the United States Olympic and Paralympic Properties group, which includes sponsorship sales for the 2028 Summer Olympics in Los Angeles.




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