Programming & Performance

Peter Lazarus Promoted to NBC Sports Ad Sales Chief

He takes over for Dan Lovinger, who moved to an Olympics-centric role in January

Lazarus will also continue as NBCU's agency partnership lead for Publicis.NBCUniversal
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By Mollie Cahillane

March 18, 2022

NBC Sports has a new ad sales chief: Peter Lazarus is returning to the division as evp of sports, taking on responsibility for its entire portfolio, including PGA Tour, Sunday Night Football, Premier League and USFL.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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