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Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15, and, in an effort to build out a primarily ad-supported business for it and parent company, Comcast, the streaming service’s lowest tier will be entirely free.
NBCUniversal unveiled details about the service—including Peacock’s brand sponsors and ad formats—during an investor day presentation at its 30 Rock headquarters in New York.
The free tier, which Peacock and NBCUniversal Digital Enterprises chairman Matt Strauss said will serve as a “robust front porch” to the service, will offer up 7,500 hours of movies, current-season programming, certain classics and a curated collection of daily content and digital channels.