Peacock Has Promise, but Streaming Service Could Take Time to Spread Its Wings

The biggest takeaways from NBCUniversal’s investor day

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NBCUniversal finally took the wraps off Peacock at its investor day Thursday, sharing details about the streaming service’s pricing (a three-tiered structure, ranging from $0-$10 monthly), launch date (an April 15 soft launch for Xfinity subscribers, July 15 nationally) and advertising (several new ad formats and a handful of brand sponsors).

While the presentation was informative and entertaining—much like at NBCU’s upfront events, there were appearances from top talent like Jimmy Fallon, Seth Meyers, Tina Fey and Lester Holt—it also raised new questions about Peacock and how it will stack up against established and upstart streaming services like Netflix,



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