Peacock Grows to 13 Million Paid Subscribers Following Super Bowl, Winter Olympics

Streamer now reaches 28 million monthly active accounts overall

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NBCUniversal’s recent shift to focusing on Peacock’s paid tier instead of its free one is already paying off for the company.

Last quarter, the streamer added 4 million paid subscribers, growing to 13 million paid subscribers. That was a 44% increase overall, parent company Comcast said as it reported earnings Thursday morning.

That was largely due to the Winter Olympics—in which all Games coverage was available to Peacock Premium subscribers (who pay at least $5 a month)—and Super Bowl 56, as well as Bel-Air, the most-watched Peacock original series to date.

Additionally, the streamer grew to 28 million active accounts, up from the 24.5



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