Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

NBCUniversal hopes that Games coverage will supersize streaming growth

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Olympic athletes aren’t the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal’s year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games.

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This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.