Peacock Clears 42 Million Sign-Ups, Expands Ad Inventory Ahead of Schedule

Company commanding CPMs ‘equal to or above’ NBC linear primetime rates, execs say

NBCUniversal’s streaming service Peacock, which soft launched a year ago, has cleared 42 million sign-ups and is approaching the $100 million revenue mark as it heads into a content-heavy second half of the year.  

Users on the service have spent more than 1 billion total hours watching programming on the service—an engagement figure that’s nearly double what the company projected at launch—which is translating to better advertising results for NBCUniversal as it steers the company into its streaming-heavy future.

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