Peacock Clears 42 Million Sign-Ups, Expands Ad Inventory Ahead of Schedule

Company commanding CPMs ‘equal to or above’ NBC linear primetime rates, execs say

NBCUniversal’s streaming service Peacock, which soft launched a year ago, has cleared 42 million sign-ups and is approaching the $100 million revenue mark as it heads into a content-heavy second half of the year.