Peacock Builds Out Exec Team With CMO, Programming Hires From Netflix and Hulu

Streamer adds Shannon Willett as chief marketing officer and Brian Henderson as evp, programming

NBCUniversal is building out Peacock’s executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform.

Top line

The company tapped Shannon Willett as Peacock’s first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock president Kelly Campbell, who arrived from Hulu last October.

Between the lines

Willett will oversee all global marketing for Peacock, and most recently served as Netflix’s vp of global marketing, strategy and operations.

Henderson will lead Peacock’s global content strategy and work with content leaders across the company to drive acquisition, usage and retention.



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