PBS Hopes ‘Distinctive’ Logo Refresh Connects Viewers Across All Platforms

‘Our old brand did not look so great,’ said CEO

PBS is celebrating its 50th anniversary this year with a logo refresh that it hopes will help its viewers stay more connected with the brand across all platforms and stations.

The new look, which features an updated color, logo and typeface, was the result of a two-year process during which the company looked at the PBS brand and how it was represented across the country and on various platforms, PBS president and CEO Paula Kerger told reporters today at the Television

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