Party in Cancun! MTV Revives Spring Break as Multiplatform Global Event in March

Network continues its live event push as it brings back another classic brand

During the past two years as MTV president, Chris McCarthy has turned around the flagging network by reviving several of its most famous shows and brands, including Jersey Shore, TRL, The Real World, The Hills and Cribs.

Now he’s at it again, continuing the network’s push into the live event space by bringing back MTV’s annual Spring Break event. The event, which will unfold on linear, digital and social platforms, will take place March 19-21 at Cancun’s Grand Oasis hotel.

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