Paramount's Cross-Portfolio Campaign Helped Top Gun: Maverick Reach New Box Office Heights

The Covid-delayed movie's marketing plan felt the need—the need for speed and adaptability

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Top Gun: Maverick has soared past $639 million at the U.S. box office, surpassing Titanic’s first-run release as the highest-grossing domestic film in Paramount’s history, and its worldwide gross is a whopping $1.292 billion and climbing. And though it’s easy to point to the movie’s greatness as the reason it took expectations to new heights, that’s not the full story.

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