Paramount Global is releasing an adaptation of the Halo video game series on its Paramount+ streaming service on March 24 and the company has been building hype among fans and franchise newcomers with a massive marketing effort.
“We knew we wanted to put together one of the biggest campaigns that we’d had for any single title to date,” evp, head of operations and CMO at Paramount Streaming, Domenic DiMeglio, told Adweek. “Halo is one of the most successful game franchises in game history.
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