Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event

The company tried to pack everything into an hour for its first in-person presentation since the Viacom-CBS merger

When it comes to Paramount’s attempt to pull off a live version of 60 Minutes at its 2022 upfront, it was the thought that counts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in