TV Upfronts

Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event

The company tried to pack everything into an hour for its first in-person presentation since the Viacom-CBS merger

Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event — The cast of Ghosts appeared in a musical number with ad sales chief Jo Ann Ross.David M. Russell/CBS

By Bill Bradley

May 18, 2022

When it comes to Paramount’s attempt to pull off a live version of 60 Minutes at its 2022 upfront, it was the thought that counts.

Bill Bradley

Bill Bradley is Adweek's deputy TV editor.

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