The climb began during last Sunday’s AFC Championship game on CBS, when ads featuring characters from ViacomCBS properties like Star Trek: Discovery and Dora the Explorer kicked off an expedition to the top of the fictional Mount Paramount.
This Sunday, the company will use an even bigger marketing stage—Super Bowl 55, airing on CBS—to showcase its talent reaching the summit, the beginning of an ambitious months-long marketing effort for upcoming streaming service Paramount+.
As part of a major promotional push for Paramount+—a rebranded
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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