Paramount will be the only major media company on the outside looking in during advertising’s annual upfront week, which begins May 15—but ad sales president John Halley insists he and his colleagues won’t be suffering from any FOMO next week.
Rather than hold its traditional big Carnegie Hall presentation followed by a lavish reception, the company announced late last year that it would hold more intimate upfront dinners with clients and partners instead. And after wrapping those New York upfront events in late April, with additional Chicago and Los Angeles dinners coming in the weeks ahead, Paramount is more certain than ever that it made the right call.
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