Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million

Company will ramp up original programming on the streamer, with one new movie per week in 2022

ViacomCBS’ Super Bowl broadcast was the lowest-watched NFL championship game in 14 years. But the game, the most livestreamed NFL game to date, bolstered sign-ups to the company’s new streaming service, Paramount+ (formerly known as CBS All Access). That helped grow the company’s overall total streaming subscribers to 36 million by the end of the first quarter of 2021, a 63% increase year-over-year.