Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million

Company will ramp up original programming on the streamer, with one new movie per week in 2022

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ViacomCBS’ Super Bowl broadcast was the lowest-watched NFL championship game in 14 years. But the game, the most livestreamed NFL game to date, bolstered sign-ups to the company’s new streaming service, Paramount+ (formerly known as CBS All Access). That helped grow the company’s overall total streaming subscribers to 36 million by the end of the first quarter of 2021, a 63% increase year-over-year.

The big game, along with other live sports tentpoles like the NCAA Tournament and the UEFA Champions League, as well as the buzzy Oprah Winfrey interview



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