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Since Paramount+ is still less than a year old, the streaming service has lofty ambitions for every new series it premieres.
The streamer—formerly known as CBS All Access before rebranding last March—is solely focusing on “big swings,” said Nicole Clemens, president, original scripted series, Paramount+. “We’re looking for every show to be a tentpole show at this point in time while we’re building out the service.”
Clemens and Tanya Giles, the platform’s chief programming officer, spoke about their streaming strategy at Tuesday afternoon at the Television Critics Association’s virtual winter press tour.
As of November, ViacomCBS had nearly 47 million total direct-to-consumer subscribers overall, a number that includes Showtime OTT and the company’s targeted streamers like BET+.
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