Three genres stand out as most popular with viewers in the month and a half since ViacomCBS’ streaming service, Paramount+, launched: sports, kid’s programming and reality TV.
It’s a strong start, Tom Ryan, ViacomCBS’ president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a bit bigger.
“It’s too easy when launching a new tech-enabled business to think only about the East Coast and the West Coast,” Ryan said.
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