Paramount+ Aims to Be the Streamer for ‘All of America’

ViacomCBS’ streaming chief Tom Ryan on where the service stands nearly two months after its launch

Three genres stand out as most popular with viewers in the month and a half since ViacomCBS’ streaming service, Paramount+, launched: sports, kid’s programming and reality TV. 

It’s a strong start, Tom Ryan, ViacomCBS’ president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a bit bigger. 

“It’s too easy when launching a new tech-enabled business to think only about the East Coast and the West Coast,” Ryan said.

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