The ongoing Covid-19 pandemic has been good for streaming services. Sort of.
It’s been well-documented that the still-raging pandemic has served as an accelerant to consumer streaming adoption, especially among older viewers. But media and streaming executives who convened at CES 2021 this week said that while shutdowns have helped drive adoption and viewership spikes, they have also resulted in increased competition and keener consumers.
“Covid has definitely been the tipping point for OTT adoption, which has obviously been wonderful for us in the streaming business,” said Stefanie Meyers, Starz’s svp of distribution, in a presentation Tuesday.