Cranking the volume up to 11, Oxygen on Monday presented media buyers with the most literal-minded interpretation of its “Live Out Loud” tagline, blaring through a choreographed upfront pitch that sent younger agency reps into a Twitter frenzy.
Bathing New York’s Gotham Hall in a raspberry Jell-O light, the NBC Universal network cast the entire presentation as if it were an episode of its upcoming competition series, The Glee Project. Before each new project was introduced, a team of hoofers pranced across the stage, performing numbers cribbed from the Glee songbook.
While
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