Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Oprah Winfrey Network (OWN) and the Association of National Advertisers’ know the importance of representation. Now the groups want to make sure that Black women are authentically reflected in media by the advertising and creative communities.
OWN teamed up with ANA’s SeeHer movement to create a #WriteHerRight Black Female Characters: Authentic Representation and Storytelling Guide in the first co-developed resource from the partnership.
“Now more than ever it is critical for content to authentically reflect the people it serves, especially women and in particular, Black women,” Sheereen Russell, group vp, ad sales/client partnerships/inclusive engagement, OWN, said in a statement.
The partnership is designed to encourage brands to apply an intersectional lens when it comes to representation, and help more Black women see the themselves authentically reflected in content.
SeeHer
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in