Overseeing 11 Networks, From HGTV to ID, Kathleen Finch Knows What Female Cable Viewers Want

Adweek’s TV Executive of the Year is merging Discovery and Scripps’ talent and audiences

Kathleen Finch is focused on keeping Discovery Inc.’s female viewers from checking out the competition. Annie Tritt

When it comes to making shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks—more national channels than any other programming exec—including ID, TLC and HGTV, which last quarter ranked Nos. 1, 2 and 3, respectively, in prime time among that demo. Her portfolio is responsible for 16 percent of all total-day cable TV viewing in women 25-54. “We want to own home, we want to own food, but really, we want to own women,” says Finch, Adweek’s TV Executive of the Year.

This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.