Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job

High-profile execs deal with a multitude of challenges

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

 

From prioritizing tasks to managing change to too much travel, at the 2017 Adweek Brand Genius gala on Wednesday, the world’s top marketing executives told us what their biggest challenges are, and how they stay focused.

Here, we hear from honorees Bill Beck, general manager, kitchen at Whirlpool; Jennifer Saenz, svp and CMO of Frito-Lay; Alegra O’Hare, vp of global brand communications at Adidas Originals; Luke Sherwin, co-founder and CCO of Casper; Karin Timpone, global marketing officer at Marriott; and Taj Alavi, head of brand marketing for Instagram.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in